La Tania and Three Valleys Increase Prices for the 2026/27 Season

La Tania and the Three Valleys area is among the most popular destinations for skiing and snowboarding in the French Alps. The famed routes never fail to draw in beginners and veterans alike, with the opening of the booking run in June often seeing all of the prime dates sold out within weeks.

A 2.6 to 4 per cent Price Hike

For the upcoming 2026/27 season, which starts on 5 December 2026 and ends on 11 April 2026, bookings opened in June. There are still plenty of booking slots available, as of the start of October, for stays at the famed and purpose-built resort, but regulars will need to brace themselves for a bit of a bump in prices.

Every form of ticket and pass to the Three Valleys and La Tania’s Courchevel have seen prices increase on their 2025/26 figures. Luckily for those looking to come to the slopes this season, the increases are relatively restrained. The largest price bump was four per cent, which went to the six-day pass at La Tania, going from €374 to €385.

A six-day pass for Three Valleys remains the most expensive ticket at €421, up from €409, but that only marks a 2.9 per cent bump. One-day passes at La Tania now cost €77, up 2.9 per cent, while the Three Valleys pass also gets a 2.9 per cent increase to €84.20. The Mini Pass went up by €1 to €39.50 and the Three Valleys Extension is now €51.

The Family Flex options offer the best value for larger groups of different age groups coming to the area. La Tania’s six-day Family Flex is €315.50 while the Three Valleys equivalent is €345, both seeing around a three per cent bump. These give passes to up to six kids and one or two adults, and the group doesn’t have to ski together.

Balancing Out with Promotions and Incentives

While the price increases are restrained, many competitive tourist destinations will team up with other companies or run their own series of promotions and incentives to essentially balance it out and smooth over the headline price bumps. In the modern space of luxury purchases, it’s certainly not uncommon to see promos for newcomers and existing users.

Beauty brands like Sephora often have ‘insider clubs’, with a range of challenges and custom discounts – for instance, buying certain products gets you bonus points towards rewards. Meanwhile, the array of casino promotions available online shows another method of promotion. Newcomers can get 200 free spins after playing a £10 bet, while regulars can play a selected daily game, compete for daily drops, collect milestones, earn rewards points, and play for seven-figure prize pools on leaderboards.

For resorts in the Alps, discounts for new customers could be a way to go, as would free-to-start membership cards that can accrue points for the myriad of activities across the area. Leaderboards across the season with prizes would also be very appealing, and this could be tied to a more hands-off promotional angle for the resorts.

What might a leaderboard look like? It could be tied to people live streaming their runs and based on feedback and viewership. After all, streaming winter sports is on the rise right now. Warner Bros. Discovery saw enough interest to secure the multi-year rights to The Snow League for its European audiences.

The ticket price rises in the current global climate isn’t surprising, but will understandably be met with some displeasure, particularly among regulars. Even so, with the right promotions there are ways to win back favour and even enhance the experience.