Update: Hotel Montana La Tania will open this Winter & more on Alpine Elements Administration

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Posted Wed 09 Dec 2020

Hotel Montana WILL be opening this Winter and bookings are being taken, starting from around £100 per night for a double room inc breakfast. Looks like flexible booking periods will be allowed as they are no longer tied to weekend flights & transfer packages like Alpine Elements operated.

Alpine Elements called in the Administrators yesterday, they had been leasing the hotel since 2012. They blamed the French Government keeping the ski lifts closed over the holidays for tipping them over the edge.

The property was run/owned by the Eurogroup / Ski France / Madame Vacance setup and founders Richard Green and Roger Borne were involved too. We hear it’s being run by the Borne family this Winter (Roger used to be an airport Rep for Crystal when a certain Tim Wall did the same for Neilson – wonder if he’ll run the bar & restaurant again???).

Alpine Elements were one of the largest independent tour ops in the UK and were started by James Hardiman back in 1997. It’s reported a pre-pack administration is in place with an investor on board and the brand (which includes iGOSKI & Ocean Elements) will be brought back by Hardiman who stated that ABTA & ATOL protection should mean everyone will get their money back.

So maybe not as bad news for La Tania as we first thought when the news broke yesterday but devastating for the 350 employees of Alpine Elements across the Alps and beyond, our thoughts are with them. We’ve got some great memories of end of season Charity Balls, Comedy Nights and staff parties over the years, they will be missed.

The AE package deals to La Tania with flights, transfers and half board accommodation were pretty hard to beat least Winter (although they were a bit Gatwick centric) and with no cheap Crystal packages to La Tania hopefully the smaller independent chalet companies, transfer operators and private apartment rentals will be supported.

The new Hotel Montana website is at:
www.lemontanahotel.com