How is Skiing Content on Social Media Inspiring a New Wave of Winter Holidaymakers?

Skiing used to be somewhat of a niche winter sport that only a few people in your friendship
circle may have partaken in. Now, though, it’s becoming mainstream, and more people than
ever are booking skiing holidays. Indeed, eight per cent of UK adults have now been on a
snowsports holiday at some point.

There are loads of factors that are contributing to this increase, and ski influencers may be
among those. There has been a notable rise in people streaming content from ski resorts in
recent years, giving people a taste of what they can expect if they book a snowy holiday.

Creators Are Making Skiing Feel More Accessible

For some people, ski holidays have always felt like a pipe dream. Thanks to ski influencers,
though, it’s becoming more accessible. That’s because these experts are helping to break
down the costs involved, such as flight tickets, resort prices, and ski lessons. Rather than get
information from companies trying to sell the holidays, it’s now easier to get honest opinions
from people who have experienced it all.

Travel influencers have blown up in recent years, and it seems that people can’t get enough
of this type of content. It’s no surprise that a lot of these bloggers visit ski resorts too, as
there’s clearly a huge audience out there that enjoys the escapism that wintery videos can
offer. There are loads of huge names leading the charge with skiing content creation,
including legendary freeskier Candide Thovex and YouTube personality Jesper Tjäder.

Live Streaming Makes People Feel Like They’re on the Slopes

This type of content wasn’t even possible a couple of decades ago. Thanks to rapid
advancements in video and technology over the last few years, it’s now possible for people to
post quality content on a low budget. All you need now is a GoPro camera and some editing
software, and you can post top quality videos to social media platforms.

The live streaming boom over the last few years has allowed for an even greater connection
between people at home and content creators on the slopes. People have grown accustomed
to this format through entertainment offerings, such as platforms like Twitch that allow
people to watch streamers playing games. The online bingo market has helped push this
technology into the mainstream as well. Nowadays, most bingo brands also have sites
which host to a wide range of games, with many casino classics hosted by real dealers and
live streamed to players at home.

Now, some ski streamers are capitalising on the popularity of live streaming and using it to
their advantage as well. It can make people feel like they are travelling down the slopes with
the streamers in real time. There’s also the opportunity to comment on the videos and
contribute to the content by asking the influencers to do things.

When virtual reality comes to the fore in the next few years, there could be even more
immersive ways to enjoy content from ski streamers. Imagine putting on a headset and seeing
a live stream of a ski slope from a skier’s perspective. When that happens, it will surely
encourage even more people to book skiing holidays.