A 2.6 to 4 per cent Price Hike<\/strong><\/p>\n\n\n For the upcoming 2026\/27 season, which starts on 5 December 2026 and ends on 11 April 2026, bookings opened in June. There are still plenty of booking slots available, as of the start of October, for stays at the famed and purpose-built resort<\/a>, but regulars will need to brace themselves for a bit of a bump in prices.<\/p>\n\n\n\n Every form of ticket and pass to the Three Valleys and La Tania\u2019s Courchevel have seen prices increase on their 2025\/26 figures. Luckily for those looking to come to the slopes this season, the increases are relatively restrained. The largest price bump was four per cent, which went to the six-day pass at La Tania, going from \u20ac374 to \u20ac385.<\/p>\n\n\n\n A six-day pass for Three Valleys remains the most expensive ticket at \u20ac421, up from \u20ac409, but that only marks a 2.9 per cent bump. One-day passes at La Tania now cost \u20ac77, up 2.9 per cent, while the Three Valleys pass also gets a 2.9 per cent increase to \u20ac84.20. The Mini Pass went up by \u20ac1 to \u20ac39.50 and the Three Valleys Extension is now \u20ac51.<\/p>\n\n\n\n The Family Flex options offer the best value for larger groups of different age groups coming to the area. La Tania\u2019s six-day Family Flex is \u20ac315.50 while the Three Valleys equivalent is \u20ac345, both seeing around a three per cent bump. These give passes to up to six kids and one or two adults, and the group doesn\u2019t have to ski together.<\/p>\n\n\n\n Balancing Out with Promotions and Incentives<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n While the price increases are restrained, many competitive tourist destinations will team up with other companies or run their own series of promotions and incentives to essentially balance it out and smooth over the headline price bumps. In the modern space of luxury purchases, it\u2019s certainly not uncommon to see promos for newcomers and existing users.<\/p>\n\n\n\n Beauty brands like Sephora often have ‘insider clubs’, with a range of challenges and custom discounts – for instance, buying certain products gets you bonus points towards rewards. Meanwhile, the array of casino promotions available online <\/a>shows another method of promotion. Newcomers can get 200 free spins after playing a \u00a310 bet, while regulars can play a selected daily game, compete for daily drops, collect milestones, earn rewards points, and play for seven-figure prize pools on leaderboards.<\/p>\n\n\n\n For resorts in the Alps, discounts for new customers could be a way to go, as would free-to-start membership cards that can accrue points for the myriad of activities across the area. Leaderboards across the season with prizes would also be very appealing, and this could be tied to a more hands-off promotional angle for the resorts.<\/p>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/www.latania.co.uk\/blog\/wp-content\/uploads\/2026\/09\/IMG_8975.jpeg?ssl=1\")
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