The Ski Industry – Who owns who
Posted on Mon 28 Sep 2009 at 3:43pm
This may not be that up to date now but as an example of how the Ski Industry is consolidating and merging all the big names together…
Amer Sports Group own:
Salomon, Atomic, Dynamic, Volant
Quicksilver own:
Dynastar, Rossignol, Lange, Roxy
Tecnica own:
Tecnica, Blizzard, Nordica
K2 own:
K2, Line, Marker, Volkl, Armada
I reckon that leaves these….
Head, Line, Fischer, Scott, Elan and Kastle (now rescued from Benetton).
There are of course still hundreds of very much smaller independent, highly specialist brands, some more famous than others and some that disappear and reappear – examples are Liberty, Wagner, Lokomotiv, Goode, 4Frnt and Zag.
Finally there’s the designer labelled ski and boards available in Courchevel 1850 from the likes of Prada, Chanel, Versace and Lacroix (a pair of the latter owned by a certain La Tania entrepreneur – they ski pretty well too he reckons!).
